Should your website's click buttons be red or blue? Companies increasingly use A/B testing to optimize the Internet, and we examined the data to see how successful they have been.
We explored the history of who turns out for presidential elections and found that almost all of the trends favor Hillary Clinton.
In 1980, two brothers from Texas controlled two-thirds of all the privately held silver on earth. This is the story of how one of history's biggest bets went bust.
It's a $77 billion tax break that Americans perceive as helping the middle class. But it's really a glitch in the tax code that distorts the economy and helps the wealthy afford vacation homes.
In 1990, Marilyn vos Savant correctly answered a probability puzzle in her column for Parade Magazine. And then, the world called her an idiot.
Analytics for measuring if your content marketing turns into customer conversions, a new feature of Priceonomics Content Tracker.
When it comes to handling wear and tear over time—without breaking the bank—Toyota and the Prius rule the road.
Aerial firefighting is risky, expensive, and frequently misused. Is there a different way to deal with wildfire?
Some actors find popular success but never any love from critics. Especially, our data analysis finds, a certain sidekick of Chris Farley.
Ranking the most least diverse colleges in America according to the Herfindahl-Hirschman Index.
Flamingo Air has helped thousands of couples in Cincinnati, Ohio, join the mile high club. It's a hit—but not for the reason you think.