About Us

Priceonomics turns data into great stories. We're a collection of writers, data scientists, engineers and analysts that are obsessed with creating and spreading quality, data-driven information. We’re based in San Francisco, CA and funded by great investors like Y Combinator, Spark Capital, SV Angel and more.

We make money by helping companies turn their data into content marketing that performs. We help companies come up with interesting topics, analyze their data, and turn the insights into great content marketing that spreads. It works! You can frequently see some of our work from the Priceonomics Data Studio showcased on Priceonomics.

Our approach uses a key piece of software we created called Content Tracker, a content measurement dashboard, that we encourage you to use at your company. You can learn more about the "Priceonomics way" of doing content marketing by reading The Content Marketing Handbook, our 30,000+ word blog post about the topic.

Get in touch here or at info@priceonomics.com.


Ben Christoper

Staff Writer

Ben is a San Francisco Bay Area native with a passion for podcasts, bicycles, and burritos. He is an ardent generalist who has previously written for San Francisco magazine, the San Francisco Chronicle, and California magazine. Prior to joining Priceonomics, Ben got his Masters in Public Policy from UC Berkeley.

Rohin Dhar

CEO, Founder

Rides a bike and drinks coffee. Previously, co-founder of Personforce, a network of tech job sites that reaches 80 million users. MBA from Stanford and BA from Dartmouth. New dad.

Dan Kopf

Staff Writer

Dan is a Priceonomics staff writer. When he is not thinking about ways to get data to shed light on a favorite topic, he can be found at a concert, reading a novel or sitting around thinking about baseball statistics. Masters in Economics from the London School of Economics.

Alex Mayyasi

Editor & Staff Writer

As a Priceonomics staff writer, Alex turns every conversation with friends into ideas for articles. He enjoys hiking, rock climbing, and longform journalism. He lived and worked in Cairo from 2011 to 2012, and co-authored a book about the Egyptian Revolution. He has a BA in International Relations from Stanford.

Fred McDavid


Fred has written software to manage hospital resources during emergencies, to scour real estate markets for hidden gems, and, once, to map UFO sightings across the US. When he's not writing code, he's growing hops which he intends to sell to craft beer brewers. Fred has two kids.

Brendan Wood


Brendan is in charge of engineering and data crawling at Priceonomics. Previously he was at Salesforce / Radian6. Brendan trained as a mechatronics engineer and he hails from the east coast of Canada. BS and MS in Mechanical Engineering from the University of New Brunswick.

Elad Yarom

System Engineer

A huge fan of *nix operating systems and FOSS, he also brews beer and loves to travel. Originally from Israel, he’s previously worked for the IDF and a local ISP as well as an ERP developer. He has a B.Sc. C.S. (Networking) from the University of New Brunswick.