The search engine DuckDuckGo has seen a nearly 250% increase in daily searches since last May:
It took 1145 days to get to 1 million daily searches, another 483 to get to 2 million, and a mere 8 days to pass 3 million. If you haven’t heard of DuckDuckGo before, the search engine has been creating a lot of buzz for its no-frills approach-- there is no email service, no auto-complete, and no suggested searches.
And arguably, two privacy scares have driven a lot of this DuckDuckGrowth. See the letters in the graph above? Those annotations represent a few important events in DuckDuckGo’s recent history:
It doesn’t hurt that DuckDuckGo tends to leave users very satisfied. Harry McCracken of Time had this to say:
“When I think about DDG, I don’t just compare it to other search engines. It reminds me of In-N-Out Burger-- which is quite a compliment in my book. [...] Just as In-N-Out doesn’t have lattes or Asian salads or sundaes or scrambled eggs, DDG doesn’t try to do news or blogs or books or images. There’s no auto-completion or instant results. [...] I haven’t abandoned Google for it myself. But every time I try it, I go away happy.”
Still, DuckDuckGo can’t quite compete with Google’s almost 6 billion daily searches. But there just might be enough room for another search engine who's competitive advantage is that it respects your privacy.